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Cable
TV Advertising
Business
Why
advertise your business on cable television?
Click
here for testimonials.
Click
here for a cable TV advertising
directory.
Cable Delivers the Winning Edge
Cable
Households Are More Likely To See Your Ad.
Cable subscribers spend almost 3 hours and fifty minutes each day viewing
ad-supported basic cable programming
Cable
Advertising is Cost Efficient.
The costs associated with broadcast television put it out our reach for
many advertisers. Cable's low cost and greater frequency of exposure allow
your message to be seen efficiently and effectively throughout the day,
including primetime.
Cable
Targets Specific Geographic Areas.
Since cable systems operate within specific regions and communities, it's
possible to select well-defined areas for your sales message without paying
to reach consumers outside your trading area.
Cable
Targets Specific Demographic Groups.
The selectivity of cable programming allows you to tailor the most favorable
audience environment for your advertising message.
Cable
Subscribers Are "Early Adopters".
Cable households are much more likely than non-cable households to acquire
new communications and entertainment technologies including: online services,
personal computers, software, cellular phones and large screen televisions.
Cable
Offers a Variety of Programming.
Cable offers unparalled programming choices for both general and special
interest audiences, including news, sports, information, home, drama,
comedy, movies, music, entertainment, & food.
Cable
Viewers Are Better Targets For Virtually Every Retail Advertising Category.
Cable subscribers are 44% more likely than non-cable subscribers to have
bought a new domestic car in the last 12 months, 34% more likely to own
mutual funds, 44% more likely to have spent $2500+ on big-ticket furniture,
41% more likely to have spent $1000+ on clothes in the past year.
Real Estate Advertisers Land Clients with Cable
"The best and quickest way to get to people"
Debbie
Casey
Prudential Florida Realty
Ft. Lauderdale, Florida
"As a Realtor, I started advertising on cable close to two years ago because I felt it was the best and quickest way to get to people, and by seeing and hearing me talk, it would give me more business.
No other independent Realtor in this area had ever done this kind of advertising before; real estate companies have done it, but not an individual agent. I'm promoting myself personally.
I want to let people know that I'm not just a salesperson, that I'm a consultant and a helper and a person who has lived here a long time. Everywhere I go now, people mention my cable tv ad. People remember you, they come up to you, they feel like they know you. I'm very pleased with it."
Travel Advertising Takes Flight with Cable
"Cable has been very effective for us"
Barbara Vitkauskas,
GM
Carol's Travel & Cruise Center
Hickory Hills, Illinois
"We're a full-service travel agency catering to the leisure market. Cable advertising reaches so many of the people we need to target, and we reach specific audiences advertising on particular networks. We're trying to target middle to upper class families, those with enough disposable income to travel, and especially the decision maker in the family. We've had particular success advertising on the The Discovery Channel and A&E.
I would recommend to others in the travel industry to use cable advertising. Dollar-wise, for its return on your investment, it's a good buy. It's a very valuable form of advertising, and cable has been very effective for us.
Furniture Retailers Find Cable Advertising is Top Drawer
"Cable advertising has put us on the map"
Gary Ladabouche,
President
Ladabouche Furniture
Rutland, Vermont
"It has been three years since I opened my business and started using local cable advertising. You don't need to convince me that cable advertising really works. The staff, along with myself, hears a lot of positive feedback on our cable commercials and better yet……we get results!
The affordability and flexibility that cable advertising offers along with targeting clients geographically and demographically is the most dynamic way for any business old or new to advertise.
I would encourage anyone with a business to give cable advertising a try. It really works!"
Banks and Credit Unions Reap Dividends from Cable Advertising
"Give cable advertising a try. It really works!"
John Smolinsky,
CEO
Saugus Federal Credit Union
Saugus, Massachusetts
"Why cable? We tried various forms of advertising. Cable advertising has made us competitive in a very competitive marketplace.
With cable television, more people can see us. The cost effectiveness of producing a 30-second commercial with the ability to be seen on such networks as CNN, ESPN, and Nickolodeon, was a difficult choice not to pass up.
And when we ran the commercials, the response was terrific. We had people coming in telling us they saw our cable advertising; I would run into people in the diner telling me the same thing.
I can't tell you how much an impact it has had in our local environment. It raised the stature of our institution in the eyes of the community we serve. Cable advertising has put us on the map."
Home Improvement Advertisers Use Cable As A Foundation
"100% of our advertising goes to cable"
Steve Parker
Wallpaper Direct Superstore
Davie, Florida
'I own the largest wallpaper store in the state, and I'm about to open a second store. The reason I use cable is for cost and coverage.
For your dollar, you cover a large area and reach a lot of households. I tried advertising on broadcast TV for more exposure, but it just wasn't cost effective. When we ask our customers how they found out about us, eight of ten say they saw our advertising on TV.
The commercials are seen on eight or nine cable networks that target the specific audiences we are going after……whether it be CNN, Discovery, or Lifetime. One hundred percent of our advertising goes to cable."
As published in the Cabletelevision Advertising Bureau.